Gum-Focused Clean
A cleansing formula designed to support a fresh mouth and a more considered gum-care routine.
Clove Cleansing
Clove oil and Salvadora persica, commonly known as miswak, are natural ingredients chosen to support effective oral cleansing. Clove oil is known for its cleansing properties and may help address bacteria associated with gum concerns and cavities.
Salvadora persica has been used for centuries as a natural oral-care solution, helping clean the mouth and support healthy gums. Together, they create a plant-led approach to a brighter, healthier smile.
Recurring purchase billed according to the selected subscription plan.
Recurring purchase billed according to the selected subscription plan.
Why Clove
A cleansing formula designed to support a fresh mouth and a more considered gum-care routine.
Clove oil brings a warm, distinctive finish and a naturally cleansing character to every brush.
Built around Salvadora persica, a botanical oral-care tradition used for generations.
A thoughtful blend created to help minimize surface buildup and support a naturally whiter smile.
Inside the Formula
A focused blend of clove oil and Salvadora persica, selected to support deep cleansing, gum care and a naturally fresher brushing ritual.
Clove oil contains eugenol and is traditionally valued for its antiseptic and soothing properties. In oral care, it is used to support cleansing and comfort while helping create a deeply refreshed finish.
Also known as miswak or siwak, Salvadora persica comes from the Salvadora tree and has a long history in oral hygiene. Its cleansing action can help minimize plaque accumulation, support fresh breath and promote healthy gums.
Warm, aromatic and naturally bold, clove gives this toothpaste its distinctive flavor and intensive cleansing personality.
The Ritual
Use a pea-sized amount on a soft-bristled toothbrush.
Brush gently for two minutes, morning and night.
Rinse lightly and enjoy a clean, balanced finish.
Questions
The formula pairs clove oil with Salvadora persica to create a more intensive cleansing experience designed around gum care, fresh breath and everyday oral hygiene.
Clove has a warm, aromatic and slightly spicy flavor profile. This formula is intended to feel distinctive and deeply refreshing rather than mint-forward.
Salvadora persica is the botanical source of miswak or siwak, a traditional natural dental-cleaning tool used for centuries.
Use a pea-sized amount and brush gently for two minutes, morning and night. Follow the product packaging and consult a dental professional for individual needs.